NEW ID

About NEW ID

Established in August 2019 as a subsidiary of the South Korean media company Next Entertainment World (NEW), NEW ID operates within the digital content distribution and advertising technology sectors. The company focuses on expanding the reach of Korean content, including K-dramas, movies, and K-pop, to a global audience through free, ad-supported streaming TV (FAST) channels. NEW ID's business model revolves around acquiring content licenses, localizing the content with subtitles, and then distributing it across various global over-the-top (OTT) platforms such as The Roku Channel, Pluto TV, and Samsung TV Plus. Revenue is primarily generated through a revenue-sharing model with these platforms, derived from the advertising shown on their channels. The firm's core service is its proprietary ad-tech solution, which facilitates the monetization of content on a global scale. This technology handles the complexities of ad insertion and management across different regions and platforms, enabling content creators and providers to generate income from their work in the FAST market. NEW ID manages a portfolio of channels, including 'NEW K.ID', which features Korean content for kids, 'Rakuten Viki', and 'LG Channels', effectively acting as a bridge between Korean content creators and international streaming services. By partnering with major digital players, the company has established a significant footprint in the rapidly growing ad-supported streaming landscape.