Neutonic

About Neutonic

Neutonic is a beverage and supplement brand that produces nootropic drinks, powders, and capsules designed to improve cognitive function, focus, and productivity without the negative effects associated with traditional energy drinks. The company was founded in November 2023 by influencers James Smith, a personal trainer known for his evidence-based approach to fitness, and Chris Williamson, host of the 'Modern Wisdom' podcast, along with manager Luke Betts and Genflow CEO Shan Hanif. The founders identified a gap in the market for a sugar-free, productivity-focused drink with research-backed ingredients. Smith, a consumer of energy drinks himself, and Williamson, a self-described connoisseur, were deeply involved in the formulation to create a product that offered sustained energy and focus without jitters or a subsequent crash.

The company's business model is direct-to-consumer (DTC), selling its products through its website, Amazon, and TikTok Shop in the UK and US. Its target market includes health-conscious individuals and those seeking mindful alternatives to coffee and sugary energy drinks. Since its launch, Neutonic has sold over three million cans and generated more than $10 million in revenue, achieving a number one ranking on Amazon in the energy drink and grocery categories. In July 2025, the company secured $3.7 million in a seed funding round, reaching a valuation of $20 million. The investment was supported by a group of high-profile entrepreneurs and influencers, including Grenade founder Alan Barratt and fitness entrepreneur Kayla Itsines. This capital is intended to fuel expansion into UK and US retail markets, scale the workforce, and support new product development.

Neutonic's flagship product is its 'Productivity Drink', which contains a blend of nootropic ingredients such as Cognizin, Rhodiola Rosea, Panax Ginseng, and L-Theanine, combined with 120mg of natural caffeine and B vitamins. The brand also offers caffeine-free alternatives, including 'Brain Capsules' and a powdered 'Focus Blend'. The product line is available in several flavors, including Tropical Ice, Orange Sunrise, and Wild Citrus.