Neuralitic Systems

About Neuralitic Systems

Neuralitic Systems, founded in 2007 by Audry Larocque and Louis Brun, operated as a mobile analytics and data intelligence platform headquartered in Montreal, Canada. The company specialized in providing business intelligence solutions to mobile service operators, enabling them to analyze subscriber behavior and data usage patterns. This analysis was designed to help carriers identify trends and insights to improve customer acquisition and retention, and ultimately, drive growth in data-related revenue.

The firm's core offering was a platform that allowed mobile carriers to gain a comprehensive understanding of data traffic on their networks. This technology aimed to translate raw data into actionable marketing strategies, helping operators to better plan and market their services effectively. The business model focused on serving these large telecommunication clients, with a sales presence in the United States and Asia in addition to its Canadian headquarters.

Neuralitic Systems successfully navigated the venture capital landscape, raising a total of $20 million over three funding rounds. Its first Series A round occurred in September 2008, followed by another tranche in January 2009 from BlackBerry Partners Fund. A significant Series B round of nearly $8 million was completed in January 2011, led by Export Development Canada with participation from existing investors like BDC and Vertex Ventures. In January 2013, the company was acquired by Guavus, a California-based big data analytics firm, for an undisclosed amount. The acquisition was framed as a complementary merger, combining Neuralitic's marketing-focused analytics with Guavus's expertise in network capacity optimization, with the Montreal team remaining and planning to expand under the Guavus brand.