NetZeroNitrogen

The company's core mission is to address the environmental impact of the Haber-Bosch process, the energy-intensive method used to create conventional fertilizers. NZN's precision application approach contrasts with the 'shotgun' method of traditional fertilizers, aiming to improve nutrient efficacy and reduce waste. Field trials have demonstrated the potential for significant reductions in SNF usage. The business model focuses on providing a cost-effective solution for farmers, positioning the product as a 'green discount' rather than a 'green premium' by being cheaper than SNFs.

The founding team combines diverse expertise. Justin Hughes is a former military fighter pilot with experience in corporate management and entrepreneurship. Gary Devine has a background in scientific leadership roles in microbiology and agritech, holding a PhD in plant biology. Alan Burbidge has extensive experience in the commercialization of scientific innovation, particularly in NZN's biological domain. The company's initial target market is rice cultivation, with a focus on expansion in ASEAN markets. Since its inception, NZN has secured significant funding, including a $1.6 million pre-seed round in July 2023 and a €5.6 million seed round in July 2025 co-led by World Fund and Azolla Ventures, bringing its total funding to €7 million. The company plans a commercial launch in 2026.