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Networked Insights
Connect brands with their opportunity audiences
About Networked Insights
Networked Insights, now known as audience.ai following its acquisition by American Family Insurance in January 2018, specializes in providing targeting data derived from Conversational Analysis. This data helps brands and agencies identify and understand their audiences both online and offline. By analyzing online conversations, the company can determine what audiences want, need, and how they feel about various topics. This allows clients to run more effective marketing campaigns using the technologies of their choice. Networked Insights serves a diverse range of clients, including major brands like Disney and Under Armour, and operates in the marketing and advertising industry. The business model revolves around selling data and insights that enable targeted marketing, thereby generating revenue through data services and consultancy.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- Chicago, United States
- Open positions
- None listed
- Dealroom signal
- 26.7/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Adtech
- Sector
- Marketing, Analytics, Hard Tech, DT and LS
- Technology
- Big Data, Deep Tech
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2017 | $0 | — | American Family Insurance | — |
| SERIES EOther financing | Jan 2017 | $30M | $120M | Goldman Sachs · 4490 Ventures · Kegonsa Seed Fund · GroupM | — |
Growth signals
Latest recorded traffic for Networked Insights is 370 monthly website visits, up 270% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
- KPKegonsa Capital Partners
Goldman Sachs
Series B and later5 investors entered at this stage
4490 Ventures- KFKegonsa Seed Fund
GroupM
NBCUniversal
American Family Insurance
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Networked Insights on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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