Network Game Interaction

About Network Game Interaction

Beijing Network Game Interaction Technology Co., Ltd., also known as Hulian Xingmeng or ISVR, is a high-tech enterprise established in Beijing in June 2015. The company was co-founded by CEO Zhang Yi, Chief Artist Duan Xiaokun, and core member Guo Sen. Zhang Yi brought experience from Shanda Games, having worked on multiple web and mobile games, while Duan Xiaokun served as a digital art director at Crystal CG and worked at Disney Interactive.

The firm focuses on the development and application of content for virtual reality (VR), augmented reality (AR), and mixed reality (MR). It positions itself as a content producer, supplying native VR games to hardware manufacturers and platform operators. A key area of specialization is adapting existing intellectual properties (IPs), such as online films, into VR games, a niche where it was an early entrant in the domestic Chinese market. Its portfolio includes titles like "The Glimpse" (based on the online movie of the same name) and the puzzle game "Come to My Bowl".

The company's business model involves multiple revenue streams. In the domestic market, where gamers are accustomed to free-to-play models, a primary source of income is the licensing fees paid by hardware and platform partners who then offer the games to their users for free. For international markets, the company adopts a revenue-sharing model where it receives a 50-70% share from game sales on various platforms. Network Game Interaction has established partnerships with major players in the technology and entertainment sectors, including Sony, HTC, iQiyi, and Huawei, solidifying its position within the VR/AR content development landscape.

Since its inception, the company has secured multiple rounds of funding. It received several million RMB in a seed round from Internet Film Group (IFG) in January 2016, followed by an 8 million RMB angel round from Dachen Caizhi and Chuangxiang Investment in June of the same year. Subsequent funding includes an A-round in July 2017 from investors like Jinfu Capital and a B-round in May 2018 from Sony's investment fund.