Netstock Direct

About Netstock Direct

Netstock offers a cloud-based platform specializing in supply and demand planning for small and medium-sized enterprises. The company was established in 2009 by a team with deep roots in inventory optimization technologies dating back to the late 1980s. The founders, including Tony Sinton, Barry Kukkuk, Craig de Kock, and Andy Hiscox, perceived a technology gap where sophisticated inventory management tools were accessible only to large corporations and aimed to level the playing field for smaller businesses. In October 2020, the firm received a majority growth investment from Strattam Capital to fuel its expansion, particularly in North America.

The company operates on a Software-as-a-Service (SaaS) model, providing its solutions through a monthly subscription. Its target market includes businesses in manufacturing, distribution, wholesale, and retail that seek to move beyond manual spreadsheet-based inventory management. Netstock's core offering is a predictive planning suite that integrates with over 40 Enterprise Resource Planning (ERP) systems, such as Sage, NetSuite, and Microsoft Dynamics. This integration allows the software to pull client data and apply AI-powered analytics to deliver actionable insights.

The platform provides several key functionalities designed to optimize inventory levels. It features demand forecasting, which uses AI to analyze historical sales data and identify trends, seasonality, and anomalies to predict future demand accurately. A central dashboard offers enhanced visibility into key performance indicators, highlighting issues like potential stock-outs and excess inventory, thereby enabling a rapid response to supply and demand fluctuations. The software automates the classification of inventory items based on their value and sales velocity, allowing clients to focus on their most critical products. Based on this data-driven inventory policy, the system generates optimized order recommendations that can be fed directly back into the user's ERP, streamlining the procurement process. This helps businesses reduce excess stock, free up working capital, and improve product availability.