Netjoy+

About Netjoy+

Netjoy Holdings Limited, publicly traded as SEHK:2131, operates as a significant player in China's digital marketing sector, with a foundation dating back to 2012. Headquartered in Shanghai, the company, also known as Yunxiang Technology, was formally incorporated in the Cayman Islands in 2019 before its initial public offering on the Hong Kong Stock Exchange in December 2020. The firm is steered by Chairman Jiaqing Xu and CEO Wang Chen. The business is primarily focused on providing comprehensive online advertising services within the People's Republic of China.

Netjoy's business is structured into three main segments: Online Marketing Solutions, Software as a Service (SaaS), and other ventures. The core of its operations lies in short-form video marketing, where it offers an end-to-end suite of services. This includes everything from marketing strategy and creative content production to programmatic ad distribution across various platforms, performance tracking, and data analysis. The company leverages its proprietary data management and large-scale video production capabilities to serve its clients. A key product is Tradeplus, a one-stop programmatic advertising and data management platform for short videos. Additionally, Netjoy runs the Huabian Platform, which is a content hub focused on pan-entertainment.

The company's revenue streams are diverse, generated from providing these integrated marketing solutions to advertisers and agencies, as well as from platform subscriptions. Its client base spans numerous industries, including online gaming, financial services, e-commerce, and internet services. To further enhance its service offerings, Netjoy has developed the "FICK" business model, a marketing methodology designed to help clients, particularly in the FMCG sector, grow their brand equity and influence on platforms like Kuaishou by focusing on Field, IP, Commerce, and KOLs (Key Opinion Leaders).