NetEffect Corp

About NetEffect Corp

NetEffect Corp, initially founded as uptimeLV in 2001 by CEO David Rounds, operates as a managed IT service provider (MSP) based in Las Vegas. The company was established with the goal of delivering high-level IT expertise, typically reserved for large corporations, to the small and medium-sized business (SMB) market in its local area. Rounds has guided the company through significant economic challenges, including the post-9/11 period, the 2008 Great Recession, and the COVID-19 pandemic, adapting its strategies to ensure client and company resilience.

The firm's business model is centered on providing comprehensive, proactive IT management and support through a fixed-cost subscription model, referred to as their OneRate Managed Services Agreement, which ensures predictable monthly expenses for clients. NetEffect targets professional service industries such as legal, accounting, construction, finance, and medical sectors. Its service portfolio is extensive, encompassing managed IT services, 24/7 help-desk support, cloud services and migration (specializing in Microsoft Office 365), cybersecurity, and disaster recovery. A key feature is their Virtual Chief Information Officer (vCIO) service, offering strategic IT planning and roadmap design without the expense of a full-time executive.

Growth has been achieved both organically and through acquisitions, with the company merging with or acquiring two other MSPs between 2010 and 2019. This has established NetEffect as one of the larger IT firms in the Las Vegas SMB market. The company emphasizes its local presence, with all staff based in Las Vegas, and guarantees a six-minute or less response time for urgent issues. The company has received multiple accolades, including the Las Vegas Metro Chamber Entrepreneur of the Year Award in 2008, being named Microsoft's West Region Influencer Partner of the Year twice, and consistent recognition in industry rankings like the Channel Futures MSP 501 and CRN's MSP 500.