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Netacea

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The world's most advanced Account Takeover and Bot Management solution with deep machine learning and AI

Manchester, United KingdomFounded 2018Cybersecurity
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Netacea and the history behind them.

About Netacea

Netacea is a cybersecurity company specializing in advanced bot protection for enterprises. Founded in 2018 by Jeremy Gidlow and Andy Still, the company addresses the growing issue of malicious bot traffic that harms businesses and consumers alike. Netacea's platform uses agentless, self-managing AI to detect and respond to sophisticated bot attacks in real-time, ensuring that online sales integrity is maintained and inventory reaches real customers. The company serves large enterprises across various sectors, including e-commerce, financial services, and online gaming. Netacea operates in the cybersecurity market, offering a subscription-based business model where clients pay for ongoing protection services. Revenue is generated through these subscriptions, which provide continuous updates and improvements to the bot protection platform. The company's award-winning solution is designed to be invisible to attackers while providing actionable threat intelligence to strengthen pre-attack defenses.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Manchester, United Kingdom
Employees
44
Open positions
1
Dealroom signal
63.3/100
Industry
Security, Marketing
Sub-industry
Data protection, Device security & Antivirus
Sector
Core AI, Fraud Detection and Prevention, Cybersecurity, AI Applications, uk is8 digital and technologies, uk is8 creative industries
Technology
Artificial Intelligence, Machine Learning
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VC✓Equity / VC Dec 2024 $5.3M — Mercia Asset Management ↗
GROWTH EQUITY VC✓Equity / VC Oct 2023 $5.4M — Mercia Asset Management ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Netacea website traffic

Latest recorded traffic for Netacea is 31K monthly website visits, up 0% over the last three months. Netacea's team grew 4.8% over the past year.

Latest monthly visits31K 3-month web change0% 1-year team growth+4.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Rupert Cook
  • Marcin Kleczynski
  • Mercia Asset Management
  • Gerhard Watzinger

Series B and later1 investor entered at this stage

  • Intechnica

Other known investors2 additional known investors

  • Mercia Ventures
  • Most Excellent Ventures
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom93.8%
🇺🇸 United States6.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Netacea on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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