Neomouv

About Neomouv

Neomouv, a French company headquartered in La Flèche, has been a developer of electrically assisted bicycles (EABs) since 2003. The business was founded by Philippe Vaxelaire, an experienced entrepreneur who identified the potential of the e-bike market during a business trip to China in the early 2000s. He launched the company by acquiring EasyMouv in 2003, which was later renamed Veleix in 2009 and finally Neomouv in 2011. Philippe Vaxelaire remains the CEO and majority shareholder.

The company's business model revolves around the design, marketing, and distribution of a complete range of e-bikes, catering to various consumer needs. Revenue is generated through the sale of these bicycles via a network of over 600 authorized distributors across France, the United Kingdom, Spain, and Portugal. Neomouv serves the general consumer market, offering products for urban commuting, leisure, and mountain biking. A key strategic development occurred in June 2023 when Neomouv acquired an 80% stake in its long-standing Portuguese manufacturing partner, Unibike. This acquisition, financed by a €2.7 million capital increase supported by historical investor Sodero Gestion and several banks, provides Neomouv with significant industrial capabilities, including a modern factory with the capacity to assemble up to 250,000 bikes annually. This vertical integration secures production and enhances agility in product development. The company has shown strong revenue growth, increasing from €10 million in 2020 to €33.4 million in 2022.

Neomouv offers a diverse product portfolio that includes urban, folding, hybrid (VTC), and mountain e-bikes. The bicycles are positioned to offer a balance of quality, reliability, and competitive pricing. Key features across the range include high-performance motors (from suppliers like Bafang, Brose, and Bosch), modular batteries offering ranges between 40 and 120 km, and quality components from well-known brands like Shimano. Models are designed in-house at their French headquarters and are noted for their distinct, colorful aesthetics, drawing inspiration from fashion trends. To reinforce this brand identity, the company recently appointed an art director. The bikes feature practical elements such as LCD screens with multiple assistance levels, walk-assist functions, and durable frames. The acquisition of Unibike also brings advanced painting and assembly expertise, including for carbon frames, further strengthening product quality.