Nejree

About Nejree

Nejree is a Riyadh-based e-commerce platform that was founded in 2018 by Ibrahim Al Mogren and Basim Aljeirani. The company initially entered the market as an online retailer specializing in sneakers, offering products from a wide array of international brands like Adidas, Nike, Puma, and Gucci. It catered to men, women, and children, establishing itself as a dedicated sneaker destination in the Middle East before expanding its product line to include apparel.

The company's business model is centered on direct-to-consumer online sales through its web and mobile applications. A significant feature of Nejree's service is the "Nejree Closet," which employs a Try-Now-Buy-Later (TNBL) model. This service allows customers to order items, try them at home to assess fit and quality, and only pay for what they decide to keep, addressing common hesitation points in online fashion retail. The service is offered for free and was a key differentiator for the company in the region.

Nejree demonstrated notable growth, securing a $4 million Pre-Series A funding round in December 2019 to fuel its expansion across the GCC, enhance its technology, and increase warehouse capacity. This was followed by a larger $15 million Series A round in July 2021, led by Impact46, bringing its total funding to $19 million. These funds were earmarked for scaling the TNBL service, adding new product categories, and entering new markets. Despite its initial growth and funding, some reports indicate that the company is no longer in business.