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Needed
Food · Los Angeles, United States · Founded 2017
Needed is an expert-backed nutrition platform that's optimally nourishing women before, during, and after pregnancy MoreLess
Needed operates in the maternal health and wellness market, focusing on prenatal and postpartum nutrition. The company targets expecting and new mothers, offering a range of nutritional supplements designed to address common nutrient deficiencies. Needed's core product is a redesigned prenatal vitamin that includes essential nutrients such as Omega 3 DHA and EPA, Collagen Protein, and Prebiotics and Probiotics. The business model is direct-to-consumer, primarily through their website, where customers can purchase individual products or subscribe to monthly plans. Revenue is generated through product sales and subscription services. The company emphasizes research-backed formulations to ensure optimal nourishment for mothers before, during, and after pregnancy.
Keywords: prenatal vitamins, maternal health, Omega 3, Collagen Protein, Probiotics, nutrient deficiencies, postpartum nutrition, direct-to-consumer, subscription service, research-backed.
Company overview
Needed company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Los Angeles, United States
- Employees
- 137
- Open positions
- None listed
- Dealroom signal
- 81.2
Valuation & funding
Needed funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Sep 2023 | $15M | $58M | Undisclosed | ↗ |
| DEBT✓Debt | May 2022 | $2.2M | — | Undisclosed | ↗ |
| SEED✓Equity / VC | Oct 2021 | $5.8M | $23M | Peterson Partners · Sekhmet Ventures · Seae Ventures · Crescent Ridge | ↗ |
| EARLY VCEquity / VC | May 2019 | $0 | — | Undisclosed | — |
| SEEDEquity / VC | Dec 2018 | $2.2M | $8.8M | Santa Barbara Angel Alliance | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 142 |
| 2025 | 128 |
| 2024 | 97 |
| 2023 | 85 |
| 2022 | 18 |
| 2021 | 7 |
Growth signals
Needed website traffic
Latest recorded traffic for Needed is 310K monthly website visits, up 0% over the last three months. Needed's team grew 7% over the past year.
Comparisons
Needed compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Revive ActiveEnrich your life |
Galway, Ireland | Operational | 84 | $14M | — |
 ŸnsectFarms insects to make high-quality, premium natural ingredients for aquaculture and pet nutrition |
Paris, France | Closed | |||
 H&H GroupBaby and adult nutrition and care, as well as premium quality vitamins and supplements |
Hong Kong | Operational | |||
 RitualRitual is a health and technology company that has reinvented the vitamin for a healthier future |
Sunnyvale, United States | Operational | |||
 Guayakí Yerba MateOrganic yerba mate beverages with fruit juices, available in still and sparkling formats for a refreshing energy boost |
Sebastopol, United States | Operational | |||
 Solvit NutritionDevelops and distributes functional nutritional supplements |
Munich, Germany | Closed | |||
 VerveA nutrient-dense greens powder with 80 ingredients for energy, clarity, and holistic health |
Manchester, United Kingdom | Operational | |||
 FuXionTrue Health through Nutraceutical Fusion |
Lima, Peru | Operational |
Talent graph
Needed's talent
Source: Dealroom Talent Intelligence.
Investors
10 investors on Needed's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Needed has talent and traffic
team presence
In the news
Latest news about Needed
Recent press, funding announcements, and product moves mentioning Needed — open to read from the original sources.
Market sentiment
What the market is saying about Needed
An AI-synthesized read of the highest-engagement posts about Needed on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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