COMPANY PROFILE

Naturebox

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Makes smart, delicious snacking easy

Redwood City, United StatesFounded 2012eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2015

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Naturebox

NatureBox is a multi-channel food company focused on providing consumers with healthier snack options. The company leverages consumer data to drive personalized, real-time innovation, enabling it to bring new products to market in just three months. NatureBox offers a wide range of over 100 distinctive snacks, all crafted with high-quality ingredients and free from high fructose corn syrup, trans fats, artificial colors, artificial flavors, and artificial sweeteners. The company serves health-conscious consumers looking for convenient and nutritious snack options. NatureBox operates in the direct-to-consumer market, utilizing a subscription-based business model to generate revenue. By offering a dynamic and personalized experience, NatureBox has built a passionate member community and established itself as one of the fastest-growing food brands in the country.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2012
Headquarters: Redwood City, United States
Employees: 15
Open positions: None listed
Dealroom signal: 70.5/100
Industry: Food
Sub-industry: Food Logistics & Delivery
Sector: eCommerce & Marketplaces, Delivery, Retail, On-Demand, Direct-to-Consumer
Business model: Manufacturing, Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	May 2022	$0	—	HUNGRY	↗
SERIES COther financing	May 2015	$30M	$120M	General Catalyst · SoftBank · UpHonest Capital · Valley Oak Investments	—

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Growth signals

Naturebox website traffic

Latest recorded traffic for Naturebox is 14K monthly website visits, up 27.3% over the last three months. Naturebox's team declined 34.8% over the past year.

Latest monthly visits14K 3-month web change+27.3% 1-year team growth-34.8%

Monthly website visitsApr 2016–Jul 2026

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