Nature

About Nature

Established in 2014 by co-founders Haruumi Shiode and Masakazu Ohtsuka, Nature is a Tokyo-based company operating in the Internet of Things sector with a focus on smart home energy management. The firm is dedicated to developing technology that promotes a sustainable coexistence with nature. Since its inception, the company has progressed through multiple funding rounds, including a Series D in June 2024, securing a total of $20.6M from investors such as Energy & Environment Investment, Daiwa Corporate Investment, and Delight Ventures.

Nature's core business revolves around its flagship product, the Nature Remo, a smart controller that connects to and manages home air conditioning units. This device allows users to control their ACs remotely via a smartphone application, which communicates with the unit over the internet. The system enables users to turn the appliance on or off, schedule operating times, and monitor air conditioning usage and electricity consumption patterns. Formerly known as Nature Smart AC Plug, the technology is designed to transform standard air conditioners into smart devices, compatible with both window-mounted and through-wall units, and features infrared and power control capabilities.

The company targets residential consumers seeking to enhance home automation and energy efficiency. By providing detailed insights into energy usage, the product empowers customers to make more informed decisions about their electricity consumption, contributing to potential cost savings and a reduced environmental footprint. The business model is centered on the sale of this hardware, positioning itself within the competitive smart home device market.