Nature Mobility

About Nature Mobility

Nature Mobility, a South Korean startup founded in 2018 by CEO Lee Ju-sang, operates as a comprehensive mobility platform with a strategic focus on the travel sector. Lee's inspiration for the company stemmed from a personal travel experience in Jeju and his professional background at Samsung SDS and Hanwha Techwin, where he recognized the burgeoning potential of the mobility market. Headquartered in Jeju, a major tourist destination, the company initially targeted the challenges faced by small and medium-sized rental car companies.

The company's core B2B and B2C offering is 'Jjim-Car', an AI-based platform that provides real-time price comparisons and resource management for rental cars. This platform addresses common issues in the rental market by offering transparent pricing and simplifying the reservation process for consumers. For its business clients, which include 360 domestic and international suppliers, Nature Mobility provides an ERP system that features unmanned vehicle dispatch and return functions, aiming to reduce operational costs. The business model generates revenue by connecting consumers with mobility providers through its platform and supplying management software to these providers.

Over time, Nature Mobility has expanded its services beyond car rentals to include airline tickets, tour taxis, and car-sharing, positioning itself as a Mobility as a Service (MaaS) provider. The company has extended its reach from Jeju to the rest of South Korea and is actively pursuing global expansion, particularly in markets with similar travel characteristics like Japan, Guam, and the US. This global strategy was bolstered by the 2023 acquisition of 'Smartbox', a Japanese travel platform, and the establishment of foreign subsidiaries. The company's growth trajectory is supported by significant funding, including a Series B round that brought its total accumulated investment to 14.4 billion KRW, with plans to use the capital for service enhancement and further international expansion.