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Nativo
Nativo: Scalable and automated native advertising platform
About Nativo
Nativo operates in the digital advertising industry, providing a native advertising technology platform that enhances the way branded content is distributed, analyzed, and optimized. The company serves marketers, media companies, and publishers by enabling them to create meaningful content experiences for consumers. Nativo's platform automates the distribution and impact analysis of branded content, allowing media companies to sell, deploy, and optimize paid native content across their properties. The business model is based on offering a comprehensive suite of tools that support various ad formats, decrease page load times, and increase revenue potential per impression. Nativo generates revenue through subscription fees for its platform and by providing access to unique brand and agency campaign budgets. The company operates primarily in the United States and targets clients looking to enhance their digital advertising strategies.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- El Segundo, United States
- Employees
- 64
- Open positions
- None listed
- Dealroom signal
- 61.4/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Intellectual Property, Testing, Risk Management, Entertainment, Publishing, SEO, Biotechnology, DNA, User Behavior, Genetics and genomics, Hard Tech
- Client focus
- b2b
- Investment activity
- 1 company, latest Mar 2019
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Nativo.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2025 | $120M | — | Life360 | ↗ |
| LATE VCOther financing | Apr 2023 | $25M | $100M | Capital IP Investment Partners | ↗ |
Growth signals
Latest recorded traffic for Nativo is 11K monthly website visits, down 45% over the last three months. Nativo's team declined 57.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Rick Thompson
Wavemaker Partners
Series A6 investors entered at this stage
BDMI
Greycroft Partners
Mesa Ventures
Signia Venture Partners
Advance Venture Partners
RezVen Partners
Series B and later1 investor entered at this stage
Capital IP Investment Partners
Other known investors1 additional known investor
Life360
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Nativo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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