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Power Law company profile

Nativo

Marketing · El Segundo, United States · Founded 2010

Nativo operates in the digital advertising industry, providing a native advertising technology platform that enhances the way branded content is distributed, analyzed, and optimized. The company serves marketers, media companies, and publishers by enabling them to create meaningful content experiences for consumers. Nativo's platform automates the distribution and impact analysis of branded content, allowing media companies to sell, deploy, and optimize paid native content across their properties. The business model is based on offering a comprehensive suite of tools that support various ad formats, decrease page load times, and increase revenue potential per impression. Nativo generates revenue through subscription fees for its platform and by providing access to unique brand and agency campaign budgets. The company operates primarily in the United States and targets clients looking to enhance their digital advertising strategies. Keywords: native advertising, branded content, digital advertising, media companies, marketers, publishers, content distribution, impact analysis, revenue optimization, ad formats.

Valuation
$100–500M
Latest valuation · 2023
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Headcount
<100
Current team size
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Total funding Pre-IPO
$50–100M
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Investors

9 investors on Nativo's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Rick Thompson
Wavemaker Partners
Series A 6 investors entered at this stage
BDMI
Greycroft Partners
Mesa Ventures
Signia Venture Partners
Advance Venture Partners
RezVen Partners
Series B+ 1 investor entered at this stage
Capital IP Investment Partners

Global footprint

Where Nativo has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States98%
🇬🇧 United Kingdom2%
2 countries shown

Talent graph

The shape of Nativo's talent

Dealroom maps Nativo's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

35 team members profilednamed & role-tagged by Dealroom
64 employeestotal headcount
5 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Nativo

An AI-synthesized read of the highest-engagement posts about Nativo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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