Shanghai Nasen Automotive Electronics

About Shanghai Nasen Automotive Electronics

Shanghai Nasen Automotive Electronics, established in 2016, operates in the automotive electronics sector with a focus on providing advanced chassis-by-wire system solutions. The company was founded by Tao Zhe, who serves as the CEO and CTO. Tao has an extensive background of over 15 years in automotive chassis electronic control and intelligent driving systems, having previously led teams at SAIC Group and Bosch Huayu Steering Systems. This experience in a core, high-barrier technology area of the automotive industry was a key driver for the company's creation, aiming to address the market's dependency on international suppliers.

The firm specializes in the development, production, and sale of products for the intelligent driving and new energy vehicle markets. Its business model is centered on being a Tier 1 supplier to major domestic and international original equipment manufacturers (OEMs). Revenue is generated through the sale of its hardware and software solutions to these automotive manufacturers. Nasen has established partnerships with nearly 30 well-known vehicle manufacturers and autonomous driving companies, including a long-term cooperation with BYD, and supplying to others such as BAIC, Changan, Great Wall, and Geely.

Nasen's product portfolio includes a range of chassis-by-wire systems crucial for autonomous driving levels L3/L4. Key products are the NBooster intelligent braking system, Electronic Stability Control (ESC), an integrated intelligent braking system (NBC), and an Electric Power Steering (EPS) system. A significant milestone was the 2018 mass production of the NBooster system, which was reportedly the first of its kind to be mass-produced in China, even ahead of similar products from foreign competitors. This system was notably used in Baidu's L4 autonomous minibus, "Apolong". The company also offers a chassis domain controller, the NXU, which integrates control algorithms for steering, braking, and suspension to manage the vehicle's six degrees of freedom.