nappsolutions

About nappsolutions

Napp Solutions, founded in 2014 by Bruno Zenatte, Guilherme Zenatte, Luis Fernando Bueno Vidigal, and Rui Jonas Arle, operates as an integration platform designed to bridge the gap between physical retail stores and the digital marketplace. Headquartered in Leme, Brazil, the company provides omnichannel solutions primarily for retail businesses, with a notable focus on the pharmacy sector.

The core of Napp's business is its technology platform that automates the process of bringing a physical store's inventory online. It functions as an Integration Platform as a Service (iPaaS), connecting a retailer's existing management system to a multitude of digital channels without requiring manual data entry. The service automatically digitizes a store's product catalog, synchronizing stock levels and prices across various online platforms. This allows retailers to be present on Google, social media, and delivery apps like iFood and Farmácias APP, transforming their offline data into an online presence. The platform maintains a central catalog of over 10 million products, complete with photos and descriptions, which eliminates the need for individual retailers to create this content themselves.

Napp's revenue is generated through a subscription-based model, where a single fee gives a retailer access to multiple services and digital channels. The business model is designed to be accessible, with no technical expertise required from the user. Beyond simple integration, the platform offers business intelligence tools. It provides retailers with valuable market insights by comparing their performance data, such as sales history and pricing, with anonymized, aggregated data from other local stores in the same segment. This enables clients to make more informed decisions regarding product assortment and pricing strategies. The company has received venture capital funding to support its operations, with TNB being a noted institutional investor.