NaPopravku

About NaPopravku

NaPopravku operates as a medical aggregator and online healthcare services platform, primarily serving patients within Russia. Founded in 2013 by Alexander Pechersky, Viktoria Pechersky, and Andrew Dovgalev, the company was initially established in Saint Petersburg as a comprehensive registry of local doctors. Alexander Pechersky, a co-owner of the consulting firm "Alt," provided the initial investment to launch the project. The platform's core function is to facilitate the search for physicians and clinics based on verified patient reviews, enabling users to book appointments for diagnostics and other medical services directly online.

The company's business model evolved in 2017 to focus on real-time online appointment booking with both private and public clinics. While listing on the platform is free for doctors and clinics, NaPopravku generates revenue through advertising and premium promotion services that help medical centers increase patient flow. The service streamlines the patient-clinic interaction by integrating its API with partners like Tinkoff Bank, Yandex, and 2GIS, simplifying the booking process. By 2021, the service was available in 273 cities across Russia.

In July 2022, NaPopravku expanded its offerings by launching its own telemedicine service, "NaPopravku Plus." This subscription-based service provides users with 24/7 online chat consultations with doctors. A key feature is the platform's robust review system, where a dedicated moderation department vets all patient feedback to ensure authenticity. The company also incorporates a loyalty program, rewarding users with points for clinic visits and reviews, which can be redeemed for gift certificates. The platform is backed by investors including business angel Boris Zhilin and the international venture fund VNV Global.