Naava

About Naava

Naava Group Oy, established in 2012, is a Finnish company operating in the wellness and biotechnology sectors, specializing in smart green walls designed to improve indoor air quality. The company was founded by Aki Soudunsaari and Niko Järvinen, who were inspired to bring the benefits of nature indoors after experiencing health issues related to poor indoor air. Soudunsaari, who was suffering from daily illnesses while working as a teacher, found relief in the fresh air of the Finnish countryside, which sparked the initial concept. The founders collaborated with scientists to develop a solution that combines nature with technology to actively purify the air. Naava's core business revolves around the sale and maintenance of these living green walls, targeting corporate clients, including offices, hotels, and real estate developers, who are looking to enhance employee well-being and create healthier indoor environments. The business model includes the initial purchase of the Naava wall, followed by a recurring service subscription called Naava Service. This service is crucial as it ensures the plants remain healthy and the system functions optimally, encompassing regular maintenance, plant replacements, and monitoring through its proprietary technology. The product itself is more than just a decorative plant wall; it's an active biofilter. The system utilizes a soilless, porous growth medium and leverages the natural microbial activity in the plants' roots to break down airborne chemicals and impurities. Fans within the structure draw air through the root zone, significantly accelerating the natural purification process, making it much more effective than standard potted plants. Each Naava wall is connected to the cloud via integrated sensors and proprietary software, allowing for remote monitoring and automated adjustments to watering, lighting, and air circulation, ensuring peak performance. Keywords: green walls, indoor air purification, biotechnology, wellness real estate, cleantech, proptech, biophilic design, air quality monitoring, Scandinavian design, subscription service