Mzinga [Prospero Technologies]

About Mzinga [Prospero Technologies]

Mzinga operated as a provider of enterprise social software, offering a suite of tools and services designed to enhance collaboration, learning, and customer engagement for businesses. The company's core offering was the OmniSocial platform, a software-as-a-service (SaaS) solution that provided a range of social media applications, enterprise-grade moderation capabilities, and flexible integration options. This platform allowed clients to embed social elements directly into their websites or create private-label community destination sites.

Mzinga's business model focused on serving the marketing, human resources, and customer service sectors. Its product line was diverse, featuring OmniSocial Engaged for building brand communities, OmniSocial Learning for employee training and collaboration, and OmniSocial Insure for social media moderation. Additionally, the company provided tools for e-learning content development and a platform for corporate alumni networks. Revenue was likely generated through a combination of SaaS subscriptions, based on factors like the number of users, and fees for custom content development services.

A significant milestone in the company's history was the acquisition of Prospero Technologies in March 2008, which expanded Mzinga's client base into the media, entertainment, and publishing industries and added online community properties like Talk City and Delphi Forums to its portfolio. Over the years, the OmniSocial platform evolved to include expanded analytics, mobile applications for iPhone and BlackBerry, and greater interoperability with major social networks and enterprise software like Microsoft SharePoint. Mzinga was eventually acquired by Ontuitive on April 1, 2019.