Myzone

About Myzone

Myzone develops a wearable fitness technology platform that incentivizes physical activity by rewarding effort rather than ability. Founded in 2011 by Dave Wright, an entrepreneur with a background in operating and marketing fitness businesses since 1990, the company was created to motivate the less active members of a gym by making exercise more engaging. Wright's experience in the fitness industry led him to create a solution that focuses on tracking the heart's effort, making movement measurable and rewarded. In October 2023, Wright transitioned from Group CEO to a strategic founder role, appointing David Stalker as the new Group CEO to guide the company's next growth phase.

The company's core offering is a hardware and software platform that includes wearable heart rate monitors, in-gym display systems, and a mobile app. Myzone's technology tracks heart rate, calories burned, and exercise intensity, converting these metrics into Myzone Effort Points (MEPs). This system uses five color-coded heart rate zones, allowing users to monitor their exertion in real-time and compete with themselves and others, fostering a social and motivational community. The platform is utilized by both individuals and commercial clients, including over 9,000 health clubs, corporate wellness programs, schools, and elite sports teams across 84 countries.

Myzone's business model is primarily B2B2C, selling its platform to operators like gyms, which then integrate the devices into their memberships or sell them to members. This model allows facilities to access member data, enhancing engagement and retention. In January 2022, Myzone secured a $17.2 million investment from BGF and tech entrepreneur Vin Murria OBE, valuing the company at $102 million. The company has shipped over two million devices globally.