Mysongktv

About Mysongktv

Mysongktv, legally registered as Beijing Maisong Culture Communication Co., Ltd., operates a chain of karaoke venues targeting the youth market in China. The company was established through a strategic partnership in 2014 between the mobile karaoke application "Changba" and the existing KTV chain "Maisong". This collaboration aimed to counter the decline in the traditional KTV industry by integrating online and offline experiences. The leadership team includes Chairman Liu Wei, also a founder, and CEO Han Qiaofan, who brought extensive experience from the hospitality chain 7 Days Inn to scale the business. Before Han Qiaofan joined in 2016, the company had around 30 locations; under her leadership, it expanded significantly.

The company's business model, described as "small, fast, and flexible," focuses on smaller, more efficient venues. Stores are typically 500-800 square meters with 15-25 rooms, requiring a lower initial investment of 2-3 million RMB and projecting a return on investment within 18-30 months. This strategy allows for flexible site selection in diverse locations like academic zones, residential communities, and commercial plazas, distinct from the typical business districts of traditional KTVs. Revenue is generated primarily through a split between room fees and beverage sales. The business operates on a franchise model, which was adopted in 2017 to accelerate growth.

Mysongktv differentiates itself by creating a social music gathering experience. Customers can manage their entire experience—from booking and song selection to ordering and payment—through a WeChat service account or mini-program. The karaoke rooms are designed for interaction, featuring a stage, dual-directional layouts, three screens, and a four-speaker setup. Leveraging its partnership with the Changba app, Mysongktv offers features that bridge the online-offline gap, such as importing playlists from the app and one-click MV recording and sharing. This focus on a technology-driven, social karaoke session for younger consumers is a core component of its market position. In April 2018, the company secured a significant Series A funding round in the hundreds of millions of RMB, led by investors including Qianhai FOF, Meihua Ventures, and Bluerun Ventures, marking a substantial capital injection for the KTV chain industry.