mySkin

About mySkin

Founded in 2007 by Rahul Mehendale and Sava Marinkovich, mySkin operated as a beauty technology company that aimed to provide personalized skincare advice and products. The company's headquarters were in Jersey City, New Jersey. Rahul Mehendale, who served as the CEO, holds an MBA from Harvard Business School and has a background in leveraging technology to improve healthcare outcomes. His experience is rooted in a focus on AI, data analytics, and other technologies to drive innovation.

mySkin developed a B2B transdermal imaging device called the 'dermograph' to measure skin health for its partners. For consumers, the company launched myskin.com, a social beauty platform. This platform utilized a proprietary algorithm, 'Just Like Me' (JLM), which processed user-provided data on genetics, lifestyle, and location to create a detailed skin profile. By comparing users with similar profiles, termed 'SkinTwins', the platform offered personalized skincare and product recommendations to address concerns like acne and aging.

The company's flagship consumer product was OKU, a handheld smart scanner that connected to an iPhone. Launched around 2015, the OKU device was designed to see beneath the skin's surface, using light-based technology to analyze moisture levels, oiliness, texture, and pigmentation. The accompanying mobile app would analyze this data, provide a 'SkinScore', and offer tailored advice on diet, lifestyle, and products to improve skin health. The device was marketed as a personal skin coach. mySkin has been classified as a deadpooled company.