MyShape

About MyShape

MyShape operated as an online personalized clothing retailer, headquartered in Pasadena, California. The company's core business revolved around a unique e-commerce model that aimed to solve the challenge of online apparel fit. Customers would input their body measurements along with their style and fit preferences into the platform. MyShape's system would then curate a selection of clothing items from various brands that were predicted to fit the user's specific body shape, effectively acting as a personal shopping service.

The company's revenue was generated through the direct sale of apparel on its website. By providing a more tailored shopping experience, MyShape sought to increase customer satisfaction and reduce returns, a common issue in the online fashion market. The platform served women seeking a more reliable way to purchase clothes that fit well without trying them on first. MyShape secured substantial venture capital, raising $12 million in a 2008 funding round from notable investors including Lehman Brothers Venture Partners, Draper Fisher Jurvetson, and angel groups Pasadena Angels and Tech Coast Angels. An additional $10.5 million was raised in August 2009 to fuel expansion and marketing efforts. Despite its promising model and significant financial backing, the company ceased operations around late 2010.