MySEASONS

About MySEASONS

MySEASONS, operating through the historic Spring Hill Nurseries brand, functions as a direct-to-consumer e-commerce entity in the gardening and horticultural products market. The company's origins trace back to 1849 when Peter Bohlender, a Bavarian immigrant with nursery training, established a small nursery in North Dayton, Ohio. In 1889, the operation was relocated to Tipp City, Ohio, and renamed Spring Hill Nurseries. Initially a wholesale business, the company transitioned its model, shifting its primary focus to mail-order beginning in 1930 and later to a predominantly web-based operation to showcase a wider variety of products.

The business operates by selling a wide range of garden plants directly to home gardeners across the United States. Its revenue is generated through online sales from its website, which replaced its long-standing mail-order catalog business as the primary sales channel. The target market consists of home gardening enthusiasts who purchase perennials, shrubs, trees, bulbs, and other gardening supplies. In 2001, following the bankruptcy of its then-parent company, Foster & Gallagher, Spring Hill Nursery was acquired by Gardens Alive!, a privately-owned company founded by Niles Kinerk in 1984. This acquisition placed Spring Hill within a larger family of gardening and lifestyle brands.

Spring Hill Nurseries offers a diverse portfolio of live plants, including exclusive and new varieties developed through its own plant breeding and testing programs. The company maintains test gardens and greenhouses where horticultural specialists evaluate new plant varieties for traits like heat tolerance and disease resistance. Products are shipped from a large farm and fulfillment center, arriving at customers' doors as bareroot plants or in pots. A key benefit for customers is access to a wide selection of plants, including unique varieties not typically found in local garden centers, coupled with a guarantee of quality.