MyRealPlan

About MyRealPlan

MyRealPlan is the flagship enterprise solution from the Insurtech company Aijinet Inc., co-led by CEO Kim Chang-kyun and his son, CSO Kim Ji-tae. Initially launched in 2015 as a consumer-facing platform to connect insurance customers with planners, it has since evolved. In 2022, the service was rebranded as a B2B Software-as-a-Service (SaaS) solution aimed at corporate clients.

The MyRealPlan solution provides companies with a suite of AI-powered engines for insurance services. These include an engine to look up policy details, an analysis engine, a diagnostic engine for evaluating current coverage, and a recommendation engine. This technology allows corporate clients, such as banks and insurance companies, to integrate these features into their own services, offering their end-users personalized insurance analysis and recommendations. The business model is a usage-based subscription, providing flexibility and real-time information updates.

The technology is built on a database of approximately 2 million insurance-related data points gathered since the company's founding in 2014. The AI engines learn from client data to continuously optimize the system for each enterprise. This B2B pivot was driven by increased market demand for insurance services following the activation of MyData in South Korea. The core technology also powers Aijinet's consumer-facing app, 'Bodoc'.