mymoria

About mymoria

Mymoria GmbH, established in Berlin in 2015, operates as a digital-first funeral services provider, aiming to modernize the traditional funeral industry. The company was co-founded by Björn Krämer, Peter Kautz, and Heiko Reintsch. Their platform was developed to address the need for greater transparency and convenience in a sector often perceived as opaque and traditional.

The firm's core business revolves around an online marketplace that enables individuals to plan and book a complete funeral with full cost transparency. This platform allows clients to manage arrangements from their own homes, selecting all necessary services and products intuitively. Mymoria caters to both immediate (at-need) and pre-planning (pre-need) cases, offering a comprehensive solution for end-of-life arrangements. The business generates revenue by providing these funeral services, which are booked and paid for through their online system in partnership with local service providers.

Initially a purely digital startup, Mymoria has expanded its operational footprint significantly. The company now complements its online presence with a network of over 30 physical funeral home locations and boutiques in major German cities. This hybrid model combines the efficiency of a digital platform with the personal touch of in-person consultations. A key part of its growth strategy involves acquiring and integrating traditional funeral homes into its digitally driven group, supported by its own logistics and transfer fleet. Since its inception, Mymoria has successfully raised approximately $17.7 million (€15 million) over several funding rounds, culminating in a Series C round in July 2021, to fuel this expansion.