MyKronoz

About MyKronoz

MyKronoz is a Swiss company founded in January 2013 by Boris Brault. Headquartered in Geneva, the company specializes in designing and developing wearable devices aimed at enhancing the connected experience for a global consumer base.

Boris Brault, an entrepreneur with a clear focus on consumer electronics and design-led products, serves as the CEO. His journey includes founding the parent holding company, BOW Group, which also encompasses the French design brand Lexon. This background in design and electronics provided a solid foundation for establishing a brand in the competitive smartwatch market. A significant strategic move in the company's history was the 2018 acquisition of one of its key manufacturing partners in Shenzhen. This vertical integration gave MyKronoz full control over its research and development and manufacturing processes, a critical step for a hardware company aiming to control quality and the pace of its product releases.

The company operates in the consumer electronics market, specifically targeting the smartwatch and activity tracker segment. Its business model is based on the design, manufacturing, and sale of these devices through a global distribution network. MyKronoz products are available in 40 countries, sold through major retailers and online channels, serving a broad audience of tech-savvy consumers looking for stylish and functional wearables.

MyKronoz's flagship product line includes hybrid smartwatches, most notably the ZeTime. This device stands out in the market by combining the features of a traditional timepiece with modern smart technology. It features physical mechanical hands that operate over a full-color digital touchscreen. This allows users to receive notifications, track activity, and use various apps while still having the classic look and feel of an analog watch. The mechanical hands can even move out of the way to allow for an unobstructed view of the screen when reading text. This hybrid approach is the company's main unique selling point, appealing to customers who are not fully committed to an all-digital watch interface.