MyCube

About MyCube

MyCube operates in the home security market, specializing in the design and direct-to-consumer sale of modern personal safes. The company was co-founded in 2012 by the mother-and-son team, Lois Krasilovsky and Scott Annan. Their venture is built upon a family legacy in the safekeeping industry that spans over a century, as Lois's father was the president of a prominent safe company that served high-end jewelers. The inspiration for MyCube emerged from Scott's college experience, where he recognized the need for a secure place to store personal electronics like laptops and phones. This idea was coupled with Lois's insights from her career as a realtor and home developer, where she observed a gap in the market for stylish, compact safes for everyday valuables beyond high-end jewelry.

The business offers a range of safes designed to blend security with aesthetic appeal, making them suitable for modern home interiors. MyCube's products are sold directly to consumers through its Shopify store, a strategic shift from its initial focus on the hotel market. This direct-to-consumer model allows the company to engage directly with its customers. The safes are constructed from reinforced steel with tamper-proof door bolts and offer various locking mechanisms. Product lines include the 'Mycube Classic' with a digital keypad, the 'Biocube' which uses biometric fingerprint technology, the 'iCube' which connects to a smartphone app for remote access and tamper alerts, and the 'Firecube', which offers fire resistance for up to one hour at 1700°F. Some models feature internal lighting, jewelry pads, and removable shelves to enhance organization. The company also provides accessories such as stackable trays and watch winders.

MyCube's business strategy emphasizes a focused product line to meet the most significant customer needs effectively. The company targets homeowners who are looking for a practical and stylish way to secure everyday items, from electronics and documents to jewelry and heirlooms. Revenue is generated from the sale of these safes and accessories. A key part of their value proposition is customer support, offering a lifetime warranty on most products (a one-year warranty for the iCube) and 24/7 assistance for installation and troubleshooting. The company is headquartered in New York City, New York.