MyBundle.TV

About MyBundle.TV

MyBundle.TV operates as a technology and marketing platform at the intersection of streaming media and broadband services, aiming to simplify the increasingly fragmented streaming landscape for multiple parties. Founded in 2019 by brothers Jason and Danny Cohen, the company was born from CEO Jason Cohen's prior experience as a portfolio manager in the Media/Telecom sector, where he analyzed the disruption caused by streaming. This financial background provided him with the insight that while consumers and smaller broadband providers stood to benefit from the unbundling of television, the sheer volume of choices created significant confusion.

The company's business model is twofold, serving both consumers directly and partnering with broadband providers. For consumers, MyBundle.TV offers a free suite of tools designed to navigate the streaming world. Its core feature, "Find My Bundle," uses an algorithm to recommend the most cost-effective combination of live TV streaming services based on a user's preferred channels and viewing habits. A "Streaming Marketplace" helps users discover and subscribe to over 160 niche and mainstream services, while other tools allow for content discovery across subscribed platforms and management of streaming expenses. Revenue from the consumer side is generated through affiliate fees when users sign up for services via the platform.

The primary business focus, however, is on its B2B partnerships with Internet Service Providers (ISPs), particularly small to mid-sized cable and broadband companies. MyBundle.TV provides these partners with co-branded, white-label versions of its platform. This enables ISPs to offer a value-added video solution without the operational and financial burdens of maintaining a traditional cable TV service. By helping their customers navigate streaming, broadband providers can increase new subscriber sign-ups, reduce customer churn, and upsell higher-speed internet packages. The company has also developed a "Streaming Choice" program that allows partners to bundle streaming credits or subscriptions as promotional incentives. MyBundle.TV generates revenue from these partnerships and shares a portion of the commission from streaming service sales back to the ISP partners. The company has secured over $10 million in funding across several rounds to support its growth and platform development.