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Mutinex
Marketing · Melbourne, Australia · Founded 2017
The Platform World-class marketing investment analytics powered by the gold-standard in econometrics and machine learning MoreLess
Mutinex operates in the marketing technology sector, providing advanced data solutions tailored for marketers. The company serves clients primarily in the Fast-Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) industries. Mutinex offers two core products: GrowthOS and DataOS. GrowthOS is a dynamic marketing performance tool that evolves traditional static marketing reports into continuous growth decision engines. DataOS, on the other hand, is an all-in-one marketing data solution that enables marketers to create their own data warehouses. This system streamlines data uploading, automatically validates and organizes marketing data, and eliminates the need for manual spreadsheet manipulation. By translating raw marketing data into actionable insights, Mutinex helps marketers focus on making growth-oriented decisions rather than getting bogged down by data management. The company's business model revolves around subscription-based services, where clients pay for access to their software solutions. Mutinex generates revenue through these subscriptions as well as through additional consulting services aimed at optimizing the use of their tools.
Keywords: marketing technology, data solutions, FMCG, CPG, GrowthOS, DataOS, marketing performance, data warehouse, decision engine, subscription-based.
Company overview
Mutinex company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Melbourne, Australia
- Employees
- 99
- Open positions
- 24
- Dealroom signal
- 73.7
Valuation & funding
Mutinex funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Oct 2024 | $11M | $86M | Archangel Ventures · Marbruck · Equity Venture Partners | ↗ |
| EARLY VC✓Equity / VC | Nov 2023 | $6.1M | $49M | Equity Venture Partners | ↗ |
| SEED✓Equity / VC | Mar 2023 | $3.2M | $24M | Bloomsbury Information Capital · Equity Venture Partners | ↗ |
| SEED✓Equity / VC | Jun 2022 | $1.6M | $6.2M | John Sintras · Charlie Gearside · Alexey Mitko | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 102 |
| 2025 | 97 |
| 2024 | 80 |
| 2023 | 65 |
Growth signals
Mutinex website traffic
Latest recorded traffic for Mutinex is 30K monthly website visits, up 11.1% over the last three months. Mutinex's team grew 2.1% over the past year.
Hiring
Open positions at Mutinex
Current openings linked to this company in Dealroom.
Comparisons
Mutinex compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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|---|---|---|---|---|---|
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OnestockAn agile order management system for omnichannel retail |
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Shugert MarketingE-commerce and Marketing Analytics Solutions Customized to your Business Needs |
Barcelona, Spain | Operational |
Talent graph
Mutinex's talent
Source: Dealroom Talent Intelligence.
Investors
7 investors on Mutinex's cap table
Sourced from Dealroom's funding and investor records.







Global footprint
Where Mutinex has talent and traffic
team presence
In the news
Latest news about Mutinex
Recent press, funding announcements, and product moves mentioning Mutinex — open to read from the original sources.
Market sentiment
What the market is saying about Mutinex
An AI-synthesized read of the highest-engagement posts about Mutinex on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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