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Mutinex

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The Platform World-class marketing investment analytics powered by the gold-standard in econometrics and machine learning

Melbourne, AustraliaFounded 2017Marketing
Valuation $50–100M Last recorded · 2024
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Mutinex and the history behind them.

About Mutinex

Mutinex operates in the marketing technology sector, providing advanced data solutions tailored for marketers. The company serves clients primarily in the Fast-Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) industries. Mutinex offers two core products: GrowthOS and DataOS. GrowthOS is a dynamic marketing performance tool that evolves traditional static marketing reports into continuous growth decision engines. DataOS, on the other hand, is an all-in-one marketing data solution that enables marketers to create their own data warehouses. This system streamlines data uploading, automatically validates and organizes marketing data, and eliminates the need for manual spreadsheet manipulation. By translating raw marketing data into actionable insights, Mutinex helps marketers focus on making growth-oriented decisions rather than getting bogged down by data management. The company's business model revolves around subscription-based services, where clients pay for access to their software solutions. Mutinex generates revenue through these subscriptions as well as through additional consulting services aimed at optimizing the use of their tools.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Melbourne, Australia
Employees
99
Open positions
24
Dealroom signal
73.7/100
Industry
Marketing, Enterprise Software
Sector
Marketing
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Oct 2024 $11M $86M Archangel Ventures · Marbruck · Equity Venture Partners ↗
EARLY VC✓Equity / VC Nov 2023 $6.1M $49M Equity Venture Partners ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Mutinex website traffic

Latest recorded traffic for Mutinex is 30K monthly website visits, up 11.1% over the last three months. Mutinex's team grew 2.1% over the past year.

Latest monthly visits30K 3-month web change+11.1% 1-year team growth+2.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Charlie Gearside
  • Alexey Mitko
  • John Sintras
  • Equity Venture Partners
  • Bloomsbury Information Capital

Series A2 investors entered at this stage

  • Marbruck
  • Archangel Ventures
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇦🇺 Australia77.1%
🇺🇸 United States19.3%
🇬🇧 United Kingdom2.4%
🇱🇺 Luxembourg1.2%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Mutinex on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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