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Music Audience Exchange (aka MAX)
A technology company that helps consumer brands and music artists form mutually beneficial partnerships to drive measurable results
About Music Audience Exchange (aka MAX)
Music Audience Exchange (MAX) is a marketing technology company that builds advertising programs for brands, leveraging music artists.
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The company operates a data-driven platform that analyzes 2.5 million artists and their fans to identify shared audiences between brands and artists. This allows for the creation of authentic partnerships and targeted marketing campaigns.
MAX's business model is centered around creating and distributing music-related content across various channels, including social media, on-screen video at live shows, and streaming services. The company works with brands to develop these campaigns, which often feature new music content and artist endorsements. This approach allows brands to engage with specific consumer segments through the artists they admire.
The company serves a diverse range of clients, from Fortune 500 brands to smaller businesses, across various industries. For artists, MAX provides a platform to connect with brands for sponsorship and partnership opportunities, offering a way to monetize their influence and reach new audiences.
At a glance
- Founded
- 2014
- Headquarters
- Frisco, United States
- Sector
- eCommerce & Marketplaces
Latest news
Press, funding announcements and product moves mentioning Music Audience Exchange (aka MAX).
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
MATH Venture Partners
Jeff Hagins
Nathan Hanks
Todd Heyden
Charlie Kemper
Gregg Latterman
Beta Bridge Capital
John Williamson
Lon Chow
Series A2 investors entered at this stage
Method Capital
Interlock Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Music Audience Exchange (aka MAX) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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