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Mumzworld

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Largest shopping site in the Middle East for everything mother, baby and child

Dubai, United Arab EmiratesFounded 2011eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2018
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Mumzworld and the history behind them.

About Mumzworld

Mumzworld operates as a comprehensive online marketplace specializing in baby and kids products, catering to parents seeking fashionable and comfortable items for their children. The platform offers a wide range of products including baby clothes, gear, travel accessories, nursery equipment, and bathing solutions. Mumzworld serves a diverse clientele of parents and expectant mothers, primarily in the Middle Eastern market. The business model focuses on providing a seamless shopping experience with features like best price guarantees, free speedy delivery, easy returns, and flexible payment options. Revenue is generated through direct sales of products and potentially through advertising opportunities for brands targeting child-focused consumers. The company emphasizes customer satisfaction by ensuring timely delivery and secure online transactions, aiming to be the go-to destination for parents looking for quality and convenience.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
Dubai, United Arab Emirates
Employees
429
Open positions
22
Dealroom signal
83.0/100
Industry
Kids, Home Living
Sector
eCommerce & Marketplaces, Mothers, Children, Maternity, Woman Founder
Technology
Mobile app
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jun 2021 $0 — Tamer Group —
SECONDARY✓Other financing Mar 2019 $0 — Undisclosed —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Mumzworld website traffic

Latest recorded traffic for Mumzworld is 880K monthly website visits, down 12% over the last three months. Mumzworld's team grew 48.4% over the past year.

Latest monthly visits880K 3-month web change-12% 1-year team growth+48.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

21 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A12 investors entered at this stage

  • Alghanim Industries & Yusuf A. Alghanim & Sons
  • Endeavor
  • Wamda Capital
  • Twofour54
  • Tamer Group
  • Basil Moftah
  • Saned
  • Swicorp
  • Precinct Partners
  • Global Ventures
  • Riverbank Solutions
  • Gulf Islamic Investments

Other known investors9 additional known investors

  • B&Y Venture Partners
  • Endeavor Catalyst
  • Michael Ghandour
  • NB Ventures
  • Silver Rock Group
  • Tech Invest Com
  • Turki (Ayed) AlJeaid
  • Washington Savings Bank
  • Whitestones Ventures
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
16 countries with
team presence
🇦🇪 United Arab Emirates62.9%
🇸🇦 Saudi Arabia13.1%
🇪🇬 Egypt8.9%
🇮🇳 India4.1%
🇵🇰 Pakistan2.4%
Top 5 of 16 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Mumzworld on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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