Please

About Please

Please.ai, formerly known as MultiOn, is developing an AI-powered personal agent designed to automate a wide range of digital tasks for consumers. The company was created in 2022 by Omar Shaya and Div Garg, who met at Stanford University. Shaya was pursuing a Master's in Management and had a background in product management at Meta and Microsoft, focusing on AI applications, while Garg was a Ph.D. student in AI and reinforcement learning.

The concept originated from the founders' shared vision to create an AI equivalent of TaskRabbit for the digital world, an agent that could handle mundane online activities on behalf of the user. The company's core product is an AI agent that can interact with web interfaces to perform complex, multi-step tasks based on natural language commands. This includes activities like booking travel, ordering products, filling out forms, and managing online accounts. The technology is designed to be embeddable across various devices and interfaces, such as smartphones and web browsers.

Please.ai operates by customizing open-source large and small language models to control applications and execute workflows, rather than building foundational models from scratch. The business model includes providing an API for developers to integrate these autonomous agent capabilities into their own applications, operating on a consumption-based model. The company gained early traction with high-profile investors, including Amazon's Alexa Fund, General Catalyst, and Forerunner Ventures. A funding round in mid-2024 reportedly valued the company at $100 million.