Mulsanne Group

About Mulsanne Group

Mulsanne Group Holding Ltd is a China-based fashion menswear company that also encompasses unisex apparel. The company's history traces back to 2007 when founders Mr. Yang He Rong and Mr. Yu Yong launched the flagship brand "GXG". The portfolio expanded with the launch of "gxg jeans" in 2010 and "MODE COMMUTER," a high-quality commuting apparel brand, in 2020. Each brand maintains a distinct design identity, offering a wide range of products with varied styles, fabrics, and price points to appeal to a broad customer base.

The group operates through an integrated omni-channel business model, combining online and offline channels to create a seamless customer experience. The offline segment includes a network of self-operated retail stores and partner stores, while the online segment leverages major e-commerce platforms like Tmall, Taobao, and TikTok. This model facilitates efficiencies in inventory and supply chain management by using big data analytics from both channels to forecast demand and adjust production plans accordingly. The business generates revenue primarily through the design, marketing, and sale of its apparel products across Mainland China. The company, an investment holding company incorporated in the Cayman Islands, was listed on the Hong Kong Stock Exchange on May 27, 2019.