M
Mubawab
A free to use real estate ad site in Arab countries
About Mubawab
Mubawab operates as a prominent real estate classifieds platform, establishing a significant presence in Morocco's property market since its founding in 2010 by French entrepreneur Kevin Gormand and Spanish entrepreneur Toni Puig. Initially conceived to simplify the property search process for the Arabic community, the company has since expanded its footprint across the Maghreb region.
In May 2018, Dubai-based Emerging Markets Property Group (EMPG), which rebranded as Dubizzle Group in 2023, acquired Mubawab, injecting substantial capital and expertise to accelerate its growth. This strategic acquisition allowed Mubawab to consolidate its market position, which was further solidified by the acquisition of Jumia House in Morocco, Tunisia, and Algeria in 2019. The founders remained with the company post-acquisition to continue leading its expansion. Kevin Gormand, who served as CEO for 14 years, transitioned to the role of non-executive chairman in early 2024.
The company's core business revolves around its online portal, which connects individual and professional property sellers and landlords with potential buyers and tenants. It serves a wide range of clients, from individual homeowners to large property developers and real estate brokers. Revenue is generated primarily through targeted visibility services for real estate professionals and advertising spaces for developers. The platform facilitates listings for buying, selling, and renting residential and commercial properties, including new developments.
Capitalizing on its market data and expertise, Mubawab launched a new business unit, Mubawab Transaction. This service offers end-to-end support for the acquisition of new properties, directly addressing the growing demand in the new-build real estate niche. For property developers, Mubawab Transaction acts as a marketing and sales partner, taking charge of the entire commercialization process for projects, operating on a performance-based remuneration model. The company has also integrated AI-driven features to enhance user experience, offering smart listing management, automated recommendations, and pricing models. To provide market transparency, Mubawab publishes data-driven reports, such as a real estate price index and a rental market tensiometer.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Casablanca, Morocco
- Employees
- 83
- Open positions
- None listed
- Dealroom signal
- 62.0/100
- Industry
- Real Estate
- Sub-industry
- Search, Buy & Rent
- Sector
- eCommerce & Marketplaces, Classifieds, Lead Generation, Freemium
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Jun 2019
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2025 | $0 | — | Africa Property Portals | ↗ |
| LATE VC✓Equity / VC | Mar 2021 | $10M | $136M | Dubizzle Group | — |
Growth signals
Latest recorded traffic for Mubawab is 4.2K monthly website visits, down 67.7% over the last three months. Mubawab's team declined 17% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
ENISA
Series A1 investor entered at this stage
Dubizzle Group
Other known investors3 additional known investors
- APAfrica Property Portals
Grow Venture Partners
William Digby
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mubawab on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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