MSParis

The Shanghai-based company operated as a fashion rental platform within the sharing economy, targeting the expansive Chinese apparel market. Its business model was twofold, offering both subscription-based monthly rentals and one-time, per-day rentals of designer womenswear. The service was designed to address the underutilization of clothing in modern wardrobes and the high cost of designer apparel for single occasions. Initially concentrating on high-end evening gowns from over 100 luxury brands such as Vera Wang and Valentino, MSParis strategically expanded its collection in March 2016 to include everyday wear. This pivot was aimed at broadening its customer base from 'gold-collar workers' in finance and media to a wider audience, thereby increasing long-term user conversion and improving cash flow. The platform assured customers of genuine apparel and professional dry-cleaning services upon the return of each item.

MSParis demonstrated significant growth and investor interest, securing a total of $48 million in funding over two rounds. Its Series A round in February 2017 raised $18 million, led by Northern Light Venture Capital with participation from Matrix Partners China and others. This was followed by a substantial $30 million Series B round in October 2018, with notable investors including Ant Group and Oriental Fortune Capital. Despite its early traction and significant financial backing, the company is now listed as deadpooled.