MS Vacances

About MS Vacances

MS Vacances operates as a key player in the French outdoor hospitality market, specializing in upscale campsites and holiday clubs. Founded in 1998 by Guy and Nadège Raimbaud, the company began with the acquisition of the five-star camping site Les Brunelles. The founders, who still direct the group, have cultivated a family-run business ethos, now joined by their children, Sylvain and Mélanie Raimbaud, who hold operational and commercial leadership roles respectively.

The company's business model is centered on owning and operating high-end outdoor holiday homes and campsites. It targets holidaymakers seeking premium camping experiences, with revenue generated from the rental of pitches and mobile homes, as well as on-site services. These services are extensive, including restaurants, water parks, wellness centers, kids' clubs, and sports facilities, catering to a family-oriented clientele. All properties are strategically located in prime tourist areas near beaches on the Atlantic and Mediterranean coasts.

A significant milestone in the company's growth was the 2020 acquisition of the Campéole brand and 22 of its campsites from the Compagnie Internationale André Trigano (CIAT). This strategic expansion solidified MS Vacances' position as a major operator in the French market. The company's portfolio comprises 5 five-star Clubs and 8 four-star Campsites. The company has a history of interaction with financial partners, including a period with minority shareholders like Arkéa Capital, before the founding family regained 100% of the capital in 2016 to support further growth ambitions.