Mr.Zoo

About Mr.Zoo

Shanghai Wuyuan Trading Co., Ltd., operating under the brand name Mr.Zoo (小小动物元), is a company that runs a chain of indoor petting zoos situated within commercial shopping malls. Founded on January 15, 2018, by legal representative Zuo Qiang, the firm is based in Shanghai, China. Mr.Zoo has successfully secured B-round financing, with Gobi Partners listed as one of its investors.

The company's business model centers on creating family-oriented entertainment and educational experiences. Its indoor parks function as themed attractions, combining animal display, interactive sessions, and educational elements. These venues house a diverse range of small animals, with reports mentioning over 150 species and nearly 1,000 animals in total, segmented into distinct areas like ocean, rainforest, and farm environments. The structure of the tours and exhibits is designed to encourage engagement from parents, positioning the parks as a family-centric destination. Revenue is generated from admission fees to these theme parks.

Mr.Zoo targets consumers in urban areas by integrating its locations into popular shopping centers, making nature and animal interaction accessible within a metropolitan setting. The company's legal registration outlines a broad scope of business activities, including the sale of pet supplies, flowers, and jewelry, as well as providing services like exhibition events, property management, and marketing planning, though its primary public-facing operation is the indoor zoo chain.