Moving Walls

About Moving Walls

Moving Walls operates as a global enterprise software provider with a specific focus on the Out-of-Home (OOH) media sector. The company was established by Srikanth Ramachandran, who currently serves as the Founder and Group CEO. Before founding Moving Walls, Ramachandran had a notable career in technology, which included establishing IBM Singapore's e-business team and co-founding Knowledge Dynamics, an analytics firm that was later acquired by a New York Stock Exchange-listed company. His vision for Moving Walls was reportedly inspired by science fiction films like 'Blade Runner' and 'Minority Report', envisioning a future where technology merges the physical and digital advertising worlds.

The company's core offering is a technology platform that automates the entire workflow of OOH advertising, covering planning, buying, execution, and measurement. This platform, named 'Moving Audiences', is a key product that aggregates a vast inventory of digital and static billboards, as well as indoor and transit media sites. It allows advertisers and media agencies to plan and purchase advertising slots based on audience data and movement trends. The business model centers on providing these technology tools to both the buy-side (advertisers, agencies like GroupM) and the sell-side (media owners) of the OOH ecosystem. Clients can select specific screens and time slots for their campaigns based on impression data and campaign objectives. The platform processes a large volume of data points to measure audience presence near media sites, bringing a level of accountability and verification comparable to digital advertising.

Moving Walls' technology powers hundreds of thousands of campaigns annually across a network of over a million media sites. The platform's features include tools for campaign optimization, content management, real-time monitoring, and post-campaign analytics. A unique aspect is the patented multi-sensor approach to location-based media measurement, which provides insights into audience behavior. This allows for more precise targeting and even the ability to retarget OOH-primed audiences with mobile advertising. The company also addresses industry needs such as carbon footprint tracking for digital screens. The client roster includes major brands like Volvo, AirAsia, and Toyota.