MotionPoint

About MotionPoint

MotionPoint, founded in 2000 and headquartered in Coconut Creek, Florida, offers a technology-driven platform for website and digital content localization. The company was established by Will Fleming and Adam Rubenstein, who met during their graduate studies at the Wharton School and had been business partners since 1992. Their venture into MotionPoint stemmed from identifying a market need beyond simple translation; clients required comprehensive solutions to drive international traffic and enhance user engagement on localized sites. This insight prompted a shift from a translation service to a broader, technology-centric business model focused on driving business results for clients in new markets.

The firm primarily serves enterprise-level clients across diverse sectors such as finance, healthcare, manufacturing, and hospitality. MotionPoint's business model combines a recurring, flat subscription fee for its technology and support with a transparent, all-inclusive per-word rate for translation services. This structure covers project management, quality assurance, and editorial review, aiming to provide predictable costs without hidden fees. The company's core offering is its proprietary Adaptive Translation™ technology, which blends artificial intelligence with human linguists to optimize translation quality and cost-effectiveness. A key technological component is its proxy-based solution, where MotionPoint's servers intercept requests to a client's website, replace the original language content with the stored, human-translated version, and deliver a seamless, localized experience to the end-user.

In a significant expansion of its services, MotionPoint launched the "Connected Platform" in April 2025, allowing customers to integrate the Adaptive Translation™ technology directly into their own digital ecosystems via APIs and connectors. This move caters to clients seeking more direct control over their multilingual content across various channels beyond just websites, such as mobile apps and support portals. Further strengthening its market position, the company has made strategic acquisitions, including multilingual content marketing agency Key Content in January 2025 and AI-powered marketing tech solution GetGloby in April 2025, to enhance its capabilities in multilingual SEO and content origination.