MoTi Vape

About MoTi Vape

MOTI is an electronic cigarette group company established in 2018 with the stated mission of providing adult smokers with alternatives to traditional cigarettes. The founding team, possessing extensive experience in the e-cigarette industry in the United States and France, has connections to the creation of other well-known brands like GEEKVAPE and VAPORESSO. Although the broader leadership team maintains a low public profile, CMO Zhou Jie, former co-founder of the elephant guild, is a notable figure representing the company.

The company has demonstrated significant growth, securing a $10 million Pre-A funding round from ZhenFund in December 2018, followed by a $31 million Series A round led by MSA Capital in July 2019. Other prominent investors include SIG Asia and HighLight Capital. This financial backing has supported MOTI's expansion, which integrates research and development, manufacturing, distribution, and retail operations. The company operates its own manufacturing facilities, including a medical-grade dustless production workshop, to control product quality. As of mid-2023, MOTI's business presence extended to 57 countries with over 100,000 retail outlets globally.

MOTI's business model encompasses direct sales and a distribution network, targeting the existing market of adult smokers. The company generates revenue through the sale of a diverse product portfolio that includes disposable vapes, pod systems, and pod mod systems. Its product lines feature a variety of models such as the MOTI PIIN, MOTI X Mini, and MOTI K Pro, which has been recognized with industry awards. Some devices offer features like the ability to switch between Direct-to-Lung (DTL) and Mouth-to-Lung (MTL) vaping modes, LED screens displaying battery and e-juice levels, and adjustable airflow. The company emphasizes its R&D capabilities, with a team of over 100 scientists and engineers who have secured numerous patents.