Motain

About Motain

Motain GmbH, the creator of the popular football application "THE Football App," later known as OneFootball, established its presence in the digital sports media market from its Berlin headquarters. The company launched its initial product in 2009, an app branded as "iLiga" for the German market. This application provided football enthusiasts with comprehensive coverage of over 40 football leagues and events globally. The service offered breaking news, live commentary, statistics, and video highlights, catering to a dedicated fan base.

The business operated by providing a free-to-use application for users, available in multiple languages including English, French, German, Italian, and Spanish. Monetization opportunities arose from its large, engaged user base, attracting partnerships and advertising. A significant milestone was the 2012 partnership with Samsung, which brought the application to Samsung's Smart TVs, expanding its reach beyond mobile devices. The app's core value proposition was its immersive and fan-centric experience, offering in-depth content from match build-ups and press conferences to player interviews. By February 2012, the application had already achieved over six million mobile downloads, demonstrating substantial user traction.

Ultimately, Motain GmbH's journey led to its evolution into and acquisition by OneFootball. This strategic move consolidated its position in the market, combining with other entities to create a larger digital football media business. OneFootball continued to expand, later acquiring the digital media company Dugout in a deal that brought on major football clubs like Arsenal, Barcelona, and Bayern Munich as shareholders. This transaction was aimed at creating the world's largest owned and operated digital football media business, enhancing the content offering with live OTT streaming, highlights, and behind-the-scenes footage to a combined audience of over 85 million monthly active users.