Morega Systems

About Morega Systems

Morega Systems Inc., founded in 2007 by Philip Poulidis, operated from Toronto, Canada as a software and services company focused on media mobility solutions for the digital home. The company appears to be out of business. The leadership team included Buddy Snow as CEO, who brought over 23 years of experience in consumer, broadband, and digital video products from companies like Motorola Mobility and Apple Computer, Inc. Ashraf Tahir, who joined in 2007 and later became VP of Engineering and then CEO, had a background in firmware development from his time at Cogency Semiconductor and Intellon Corporation.

Morega Systems specialized in providing solutions that enabled seamless content mobility for both premium and personal media content. Its core technology involved advanced transcoding, transcrypting, and QoS-aware streaming capabilities. The company catered to business customers, specifically premium service operators, hardware vendors, and industries such as pay television, consumer electronics, and in-flight entertainment. Their offerings included client and source device applications, as well as cloud servers to manage the media mobility system, facilitating applications like place-shifting and side-loading. Essentially, Morega's platform allowed consumers to access their pictures, music, or videos on any IP-enabled device.

The business model centered on creating custom designs for video playback that integrated with clients' existing back-office and customer-facing installations. Morega also provided a suite of consulting services covering architecture, design, and technology evaluation to support deployment. The company secured significant funding, including a Series B round of US$10 million on July 29, 2010, from investors such as GrowthWorks Capital, Celtic House Venture Partners, and Ontario Capital Growth Corporation, bringing its total raised funds to at least $20 million. Reports suggest the company was eventually acquired by AT&T, having successfully launched TV/DVR Everywhere and multiscreen video services for clients like DIRECTV, AT&T, and Philips.