COMPANY PROFILE

MoPub

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Mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions

San Francisco, United StatesFounded 2010Marketing

Valuation $1–2.5B Latest valuation · 2021

Revenue $100–500M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About MoPub

MoPub, a subsidiary of Twitter, specializes in providing monetization solutions for mobile app publishers and developers worldwide. The company operates in the mobile advertising market, offering a comprehensive platform that includes flexible network mediation and a leading mobile programmatic exchange. MoPub's technology enables app publishers to optimize their ad revenue and control their user experience through advanced bidding solutions and real-time monetization strategies. The company's primary clients are mobile app publishers and developers who seek to maximize their ad revenue and improve user acquisition. MoPub generates revenue by taking a percentage of the ad spend that flows through its platform. The business model is based on providing a full-stack solution that integrates seamlessly with various ad networks and demand-side platforms, ensuring diverse demand and transparency for its clients.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2010
Headquarters: San Francisco, United States
Employees: 31
Open positions: None listed
Dealroom signal: 58.7/100
Industry: Marketing
Sub-industry: Adtech
Sector: Marketing, Publishing, Became $1B as Subsidiary
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning MoPub.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Oct 2021	$1.1B	$1.1B	AppLovin	—
ACQUISITION✓Exit	Sep 2013	$350M	$350M	X.	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

MoPub website traffic

Latest recorded traffic for MoPub is 420 monthly website visits, down 77.9% over the last three months. MoPub's team grew 0% over the past year.

Latest monthly visits420 3-month web change-77.9% 1-year team growth0%

Monthly website visitsOct 2017–Jan 2026

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