Moov cc.

About Moov cc.

Moov Inc. operates in the consumer electronics and fitness technology market, offering a hardware and software solution designed to function as a personal fitness coach. The company generates revenue through the direct sale of its wearable motion trackers and heart rate monitors. These devices are sold as a one-time purchase and are required to use the accompanying free mobile application, the MOOV COACH™ app.

Founded in 2014 by Nikola Hu, Meng Li, and Tony Yuan, the company emerged from the founders' shared backgrounds in sensor technology and gaming at firms like Microsoft and Apple. The catalyst was a personal experience with a workout-related injury, which highlighted a market need for a device that not only tracks activity but also provides real-time, actionable feedback on form and technique. This led to the creation of a fitness coach that leverages AI and 3D motion-sensing technology to guide users. The company's first product was launched via a successful self-hosted crowdfunding campaign in February 2014, which raised $1 million in just two weeks. Following this, Moov secured a total of $15 million in funding over two rounds, including a $12 million Series B in October 2016.

The core of Moov's offering is the synthesis of its hardware with the MOOV COACH™ app. The app provides guided workouts for activities like running, swimming, cycling, and bodyweight exercises. The system uses data from the wearable sensors—which include an accelerometer, gyroscope, and magnetometer—to analyze a user's movement in three dimensions. Based on this data, a Siri-like voice provides real-time audio coaching through the user's headphones, offering instructions to correct form, adjust pace, or increase intensity. This differentiates it from passive activity trackers by actively engaging users to improve performance and reduce the risk of injury. The product line includes the Moov NOW™ for 3D motion tracking and the Moov HR Sweat™ and Burn™, which incorporate optical heart rate monitoring from the user's temple for enhanced accuracy during high-intensity interval training (HIIT). In early 2022, a notice on the company website announced the discontinuation of its hardware products, though the apps would remain functional for existing users.