Moons

About Moons

Moons is a health-tech company operating in the Latin American dental care market, providing a direct-to-consumer alternative to traditional orthodontics. Founded in 2018 by Tommaso Tomba, Alexander Clapp, and Leonardo Miron, the Mexico City-based startup aims to make dental care more accessible. CEO Tommaso Tomba, a 3x entrepreneur and former Managing Director at Rocket Internet, brings expertise in scaling businesses in Latin America. The founding team also includes COO Alexander Clapp, with a background in private equity, Chief Growth Officer Leonardo Miron, a 4x founder in the region, and Chief Dental Officer Yair Zyman, who has a 20-year dentistry background.

The company's core offering is a set of 3D-printed clear dental aligners designed to straighten teeth. This service provides a more aesthetic and convenient solution compared to traditional metal braces. The business model involves an initial free 3D scan and consultation with an orthodontist to determine suitability. Following this, a personalized treatment plan is created, and patients receive their custom-made aligners. Moons manufactures its aligners in its own dental laboratories in Mexico, which allows it to offer treatments at a significantly lower price point than competitors like Invisalign. Originally planning to operate its own clinics, the company adapted its strategy to also partner with established dentists who refer customers, a pivot that has improved scalability.

The company serves individuals seeking orthodontic treatment who desire a less conspicuous and more affordable option than traditional methods. Moons has treated over 40,000 patients across Mexico and Colombia. The company has received significant financial backing from various venture capital firms, including Foundation Capital, Jaguar Ventures, Tuesday Capital, and Y Combinator, securing millions in funding to fuel its expansion across Latin America. The business generates revenue through the sale of its aligner treatment packages, which include the full set of aligners and ongoing monitoring by orthodontists.