Monitor110

About Monitor110

Monitor110 was a New York-based information and data gathering service founded in 2003 by Roger Ehrenberg. The firm specialized in providing real-time internet monitoring for the financial services industry, catering to investors and portfolio managers on Wall Street.

The company's core product was an algorithm-driven platform that monitored approximately 40 million online sources, including blogs and online conversations. Its purpose was to detect early trends and provide actionable insights related to the financial markets by tracking specific keywords. The service aimed to give its clients a competitive edge by delivering first-hand knowledge of market-moving information.

Monitor110 secured significant venture capital funding, raising $17 million from investors such as Draper Fisher Jurvetson, Acadia Woods Partners, Gotham Ventures, and Ronald Conway. Despite the substantial financial backing and early positive media attention, the company ceased operations in July 2008. Several factors contributed to its closure, including a lack of clear leadership in the early stages and strategic disagreements within the executive team and with the board. The company also struggled with technical challenges, such as filtering out spam and duplicate content from its data feeds, which risked diminishing the platform's value. Ultimately, after prolonged indecisiveness over a strategic pivot and depleting its capital, the company could not sustain its operations in a competitive market.